Tag Archives: Sweet Charity

Heart of America Rebrands Chocolate Fashion Show, Changes Venue


The Heart of America Foundation rebranded its signature chocolate fashion show fund-raiser, where chefs create clothing from chocolate and other candies, from Sweet Charity to Charity in Chocolate for its 11th installment on Monday night. Nearly 800 people attended the party, which also served as the organization’s 15th anniversary party, at the National Building Museum, a new venue for this year after previously being held at the Mandarin Oriental.

“We wanted to really reprogram the event and we thought ‘Charity in Chocolate’ was the perfect name to bring those two elements of the night together,” said foundation co-founder and president Angie Halamandaris. “Plus, our office is in the National Building Museum, so it was like bringing it all home [for the anniversary].”

For nearly two hours before the signature fashion show, nearly 50 restaurants and caterers served small plates of chocolate, dessert, or chocolate-inspired savory dishes. ABC7 journalists Leon Harris and Natasha Barrett served as master of ceremonies for the night, introducing the 13 models sporting looks inspired by children’s literature and made from chocolate and candy. In the end, chef Shaun McCarty from the Ronald Reagan Building and International Trade Center took home top honors for his Queen of Hearts creation.

Funds raised from the event will go towards book donations to DC-area schools. Final fund-raising numbers have not yet been released. Top sponsors included Target, Capitol One, and Washington Gas. Syzygy Event Productions designed and produced the event with assistance from Edge Floral Designs, DC Rental, and VRS Meetings & Events Inc.

**Photos courtesy of the Heart of America Foundation

Sweet Charity Fund-Raiser Cuts Attendance, Keeps 2010 Revenue

(Originally published 4.27.11 in BizBash Washington)

Syzygy created table seating and lounge areas on one side of the runway for sponsors donating between $2,500 and $25,000. Traditional runway seating on the other side hosted media.


The Heart of America Foundation and Albert Uster Imports returned to the Mandarin Oriental on Monday night for the 10th Sweet Charity fund-raiser, a dessert-focused event that raises money for books for local impoverished children. After experiencing overcrowding and long lines last year, with 1,000 people in attendance, organizers capped tickets sales at 800 and raised prices from $95 to $110 to recoup the revenue.

“We took a look at other events in D.C., and, knowing the type of event this is and quality of chefs, we thought that we could be more competitive with our price and continue to raise the proceeds for books for children in the city,” said Carlamae Chavez, manager of events and special projects for the foundation.

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Despite the price increase, the event sold out and brought in $5,000 more in ticket sales than last year. Overall, the night’s revenue remained on par with 2010, raising about $150,000.

Nearly 50 local chefs and restaurants participated in the event, including 15 newcomers like Top Chef winner Spike Mendelsohn. The tasting tables offered a variety of sweet bites like mini cakes, chocolates, and bite-size desserts, as well as a few savory options like barbecued pork shoulder, cheese fritters, and scallops served multiple ways.

Syzygy Event Productions once again designed the five event areas, including four color-themed meeting rooms hosting the tasting tables, as well as the ballroom, where the night’s main entertainment, the chocolate fashion show with costumes, took place. Chefs created costumes of children’s book characters made from chocolate and sugar. Costumes were judged on criterion like trueness to character and percentage of edible parts in the garment. Pastry chef Shaun McCarty from the Ronald Reagan Building and International Trade Center took home top honors for his depiction of Gretel from the fairy tale “Hansel and Gretel.”

*Photos courtesy of Tony Brown/Imijination Photo