When marketing and PR firm BrandlinkDC set about promoting the arrival of Santa Claus to Tysons Corner Center, the team took inspiration from the man himself. Rather than simply sending a press release (or worst yet, an email that will get lost in the holiday shuffle), they mailed a package of homemade cookies, milk, a festival glass, and an invite to a preview party with the man in red.
Effective, memorable, and yes, delicious. Great tie-in!
Posted in Marketing Materials
When it comes to your brand, nothing is more important than a cohesive message. Bisnow Media held its inaugural DICE event (Data Center Investment Conference and Expo for those of you not in the technology sector) at the JW Marriott last week for more than 500 people. The company utilized the play-on-words event name throughout the conference materials and event decor.
From the signs and attendees name badges to the technology applications and after-hours events and giveaways, check out some examples of an effectively branded conference.
(Originally emailed to current and prospective advertisers in the event decor, design, and production sectors in July 2008 for BizBash Florida’s October/November 2008 issue)
(Originally sent in May 2008 as e-marketing blast to current and potential advertisers in the audiovisual, sound, lighting, and technology supplier categories for BizBash Florida’s August/September 2008 issue)
Posted in Marketing Materials
Tagged E-Blasts, E-Marketing, Internet Marketing, Marketing Writing
(Originally sent as e-blast to BizBash Florida’s current and prospective advertisers in May 2008 for the August/September 2008 issue)
(Originally sent as e-blast in November 2007 to current and prospective advertisers in BizBash Florida’s February/March 2008 issue)
(Originally sent as e-blast in August 2007 to current and prospective advertisers in BizBash Florida’s October/November 2007 issue)
(Originally emailed to current and prospective advertisers in the floral design sector in July 2008 for BizBash Florida’s October/November 2008 issue)
